Google’s Advertising Policies are designed to create a safe, trustworthy, and effective advertising ecosystem. Whether you're promoting your YouTube content or running ads through VeeFly, understanding these policies can help you ensure your campaigns run smoothly.
These are types of content that cannot be advertised at all on Google’s network.
Examples:
Explicit adult content, hate speech, and violent or harmful material
Counterfeit goods and dangerous products such as weapons or recreational drugs
Unauthorized copyrighted content
Ads containing prohibited content are automatically disapproved, protecting users from harmful or deceptive material.
This covers the actions you must not take when advertising.
Examples:
Misleading or deceptive tactics (e.g., click fraud, cloaking)
Manipulating ad performance or bypassing review processes
Abusing data collection and misrepresenting your products
Following these practices is essential for maintaining integrity and trust with both users and the advertising platform.
Some content is allowed to be advertised—but only under certain conditions and limitations.
Examples:
Alcohol, gambling, political, and certain healthcare products can be advertised if they meet specific guidelines
Advertisers must often include disclaimers or target ads to approved regions
Sensitive content, like certain types of sexual or cryptocurrency-related ads, requires certification or additional scrutiny.
This ensures that even potentially sensitive content is handled responsibly and shown only where appropriate.
These are the quality standards for your ads and their destination pages.
Examples:
Ads must be clear, professional, and free of excessive gimmicks (e.g., overuse of symbols or all-caps text)
Landing pages should be user-friendly, functional, and relevant to the ad content
Ads must comply with technical requirements such as file size, image dimensions, and language support
High-quality, well-crafted ads lead to better user experiences and improved campaign performance.
Google uses a mix of advanced AI and human reviewers to enforce these policies. If an ad violates these guidelines, it may be disapproved or lead to account suspension for repeated violations.
The official language for enforcement is English, and while translated versions are available, the English version is considered authoritative.
For additional details and updates, visit the Google Ads Policies Center.
Staying compliant with these policies not only keeps your ads running smoothly but also helps build a positive, safe experience for your audience. At VeeFly, we’re committed to helping you leverage the power of YouTube advertising responsibly and effectively.
If you have any questions or need further guidance, feel free to contact VeeFly Support. Happy advertising!